The Subconscious Price Tag: How Childhood Beliefs Shape Your Profits

In this episode, Gemma dives deep into the hidden money beliefs that quietly shape the way you price, sell, and grow your business.

From family dynamics to early experiences, many of us inherit unconscious stories about money, stories about “what’s too expensive,” what we’re allowed to earn, and what we think we deserve. I share my own journey of navigating the money patterns I absorbed growing up, including how my family’s relationship with stability, sacrifice, and success shaped my early pricing decisions.

By unpacking these generational beliefs, I began to understand why I held myself back and how shifting these patterns enabled me to go on and create a 6 figure business that supports a life I design.

You’ll learn how your upbringing influences your money mindset, how those beliefs show up in your pricing and profitability, and how to rewrite the narratives that no longer serve you. Whether you're struggling to raise your prices, discounting too often, or feeling guilty charging what your services are truly worth, this episode will help you uncover the deeper emotional roots and give you the clarity to move forward with confidence.

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